B2B行业网站建设注意要素

业内有句行话，要做实事，就做行业站。行业站通常来讲，其流量比较难做，大多数多用网站优化在做流量，但只须是真实的IP，每个IP都会参生比较大的价值，有一个数据可以说 明问题，娱乐站10个IP才能等于行业站的1IP。其实现在国内绝大部分的B2B行业站，日IP都在2000左右，流量虽低，但如此的行业站基本都在盈利，假如是2000IP的娱乐站，其价值几乎没，更谈不上盈利了。
The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.那样怎么样去运做一个成功的行业站呢？大家需要注意以下几个方面：
So how to luck be a successful industry stand? We should pay attention to the following:（1）找准一个好的行业。怎么样挑选呢？应该遵循以下几个原则：1）本行业内企业广告多2）行业内有关网站不多，即便多，但现在前三甲格局仍然没形成
Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the TOP still not formed before the pattern（2）域名。假如你手上有一个好的域名，那样恭喜你，你已经成功了一半，可以说明的是，这个域名就是你的核心竞争优势。我有个朋友意欲进入糖酒行业， 想以此在互联网界有所作为，所以不惜花费巨资购买了拼音域名： 糖酒，朗朗上口，又好记忆，推广起来非常简单，所以不到半年内，已经做到糖酒行业的3、了。类外大伙还应该注意的是，你选择的域名受众人群的文化程度，还以 酒业为例，假如你做葡萄酒有关的进出口业务的话，单词米应该比拼音米要来的话，比如 就比 要好，你想想啊，老外更熟知的是什么啊，是单词,倘若做内贸的话我就觉得后者最适合。
Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.（3）网站建设风格/创意. 风格是抽象的UEO。是指站点的整体形象给浏览者的综合感受。整体形象包含站点的版面布局，色彩，字体，浏览方法等…。如：大家感觉迪斯尼是生动 活泼的而IBM则是专业严肃的。每个网站都会给大家留下的不同感受。这里大家需要做到的是依据网站的定位做出网站特有些风格。除此大家还需要在风格同一 上需要把握一下，其实这个风格的统一和传统的印刷出版物没什么不同。你网页上所有些图像、文字，包含像背景颜色、区别线、字体、标题、注脚什么的，都要统 一风格，贯穿全站。如此子用户看着舒服、顺畅，会对你的网站留下一个非常专业的印象。而公司网站建设师总是就缺少这一点，没全局意思。
Website style/creative. Styleis abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a very professional impression. And enterprise web designers often lack of this, no global meaning.（4）网站LOGO. Logo顾名思义就是站点的标志图案，logo非常重要的就是用图形化的方法传递网站的定位和经营理念、同时便于大家辨别。网站logo的设计过程中一般有 以下三种思路：1.直接以网站网址作为logo。2.依据网站提供的商品/服务特征展开logo设计。3.以传递网站运营商的经营理念为特点。
Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.（5）视觉步骤。大家在阅读某种信息时，视觉总有一种自然的流动习惯，先看什么，后看什么，再看什么。在心理学的研究表明，普通的浏览习惯是从上到 下、从左到右，在一个平面上，上松下稳而压抑。同样，平面的左松右稳。所以平面的视觉影响力上方强于下方，左边强于右边。如此平面的上部和中上部被叫做 最好视域，也就是最佳选的地方。在网站制作中一些突出或推荐的信息一般都放在这个地方。当然这种视觉步骤只不过一种感觉并不是一种固定的公式，只须符合人 们的心理顺序和逻辑顺序，就能更为灵活地运用，在网站制作中，灵活而合理地运用直接影响到传达信息的准确与有效性。
Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from TOP to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the best horizon, also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.（6）网站色彩搭配。1.用一种色彩。这里是指先选定一种色彩，然后调整透明度或者饱和度，，产生新的色彩，用于网页。如此的页面看着色彩统一，有层次感。
Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, , create new colors, used in web pages. This page looks colour united, have administrative levels feeling.2.用两种色彩。先选定一种色彩，然后选择它的对比色再进行微小的调整。整个页面色彩丰富但不花稍。
With two kinds of colour. First selected a colour, and then select it contrast colorto a tiny adjustment. The entire page color is rich but not take a little.3.用一个色系。简单的说就是用一个感觉的色彩，比如淡蓝，淡黄，淡绿；或者土黄，土灰，土蓝。也就是在同一色系里面使用不一样的颜色使网页增加色彩，而又不花，色调统一。这种色彩搭配办法在网站建设种最为常用。
With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.4.灰色在网站制作中又称为万能色，其特征是可以和任何颜色搭配，在用时把握量防止网页变灰。在网页色彩搭配中，尽可能控制在三种色彩以内，以防止网页花、乱、没主色的显现。背景和前文的对比尽可能要大，，以便突出主要文字内容、也用户在浏览信息的时候不会感觉累。
Gray in web design, also known as universal color, its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible,to highlight the main text content, also in the user sees the information time won't feel tired.其实，做一个成功的行业网站远不止这类，以上也只不过本人浅见。类外大家还需要注意的是不要出现空链接、死链接；图片要注释；网站导航要明确。
In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear.
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